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IS ROASTING AT
HOME WORTH IT?

IS ROASTING AT HOME WORTH IT?

DISCOVER 7 REASONS TO ROAST

REASON NO. 1

Unlock the freshest coffee experience.

Green coffee beans stay fresher for longer than roasted coffee. They can remain fresh for up to a year compared to roasted coffee which degrades within 2-4 weeks after being roasted. By roasting at home, coupled with your choice of origin and roast recipe, you can be sure that you will enjoy the freshest and best-tasting coffee.

REASON NO. 2

Explore a curated selection of coffees from the world's finest origins.

Roasting at home can be effortless and enjoyable. When you use a roaster system that has sophisticated hardware and software that delivers consistent roast results repeatedly, you will be able to unlock the unique flavours of each origin coffee. You will truly enjoy and taste the nuanced flavours each origin has to offer and find a coffee from an origin you like.

REASON NO. 3

Experiment with recipes or create your own. You are in control.

Once you find a selection of coffees you like, experiment using the recommended pre-made recipes that range from light filter roasts to dark espresso roasts. Alternatively, if you are feeling adventurous, you can easily create recipes from scratch, roasting coffee exactly how light or dark you want it. Once you find or create a recipe you love, you will be able to enjoy great-tasting coffee consistently!

REASON NO. 4

Coffee you can truly call your own.

You will have full ownership over your entire coffee experience when you roast your own coffee. After choosing your favourite coffee, you are in total control over how your coffee is roasted and brewed. Enjoy, serve or gift freshly roasted coffee you can truly call your own.

REASON NO. 5

Wasting coffee is a thing of the past.

No matter how well coffee is roasted, it degrades within 2-4 weeks. If it isn’t consumed within that period, we often find ourselves wasting it. On the other hand, green coffee can be kept fresh for up to a year, and by roasting it days before consumption, you will always have sufficient and fresh coffee with minimal to no waste. Wasting coffee will become a thing of the past.

REASON NO. 6

Positively affecting the coffee industry, from farm to cup.

Coffee passes through many hands before it arrives in your cup at your local coffee shop, or on the shelves of your local supermarket. Often, the traceability of coffee gets lost in the process, and coffee becomes another commodity without a face. When you buy green coffee, you become closer to the farmers who grow and harvest them than ever before, drastically shortening the coffee’s supply chain. Additionally, as green coffee is highly traceable, you get to learn about how it was grown and harvested, who the farmer was – and coffee now becomes personal and meaningful.

REASON NO. 7

Anyone can pick up coffee roasting.

Roasting coffee at home is not as difficult as you think. When you use a roaster system that has sophisticated hardware and software that delivers consistent roast results repeatedly, you will be able to pick up coffee roasting very quickly. It will take you no time to find and create roast recipes for the coffees you enjoy from the origins you love!

ELEVATE YOUR COFFEE

YOUR JOURNEY OF A THOUSAND COFFEES STARTS HERE